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Multi-channel Retailing
Overview

What is multi-channel retailing?

We talk about multi-channel retailing, multi-channel selling, cross-channel selling or one of the other terms used to describe the process, but what is it?

Multi-channel retailing is essentially when a retailer sells their products across a number of different avenues. This includes 'bricks and mortar' shops, direct sales such as phone orders, catalogues and online retailing.

Online retailing has opened up into multi-channel ecommerce. With the increased number of online marketplaces such as eBay, Amazon and shopping comparison sites such as Google Product Search the idea of selling across multiple sales channels has changed the way retailers approach selling online. Now it’s not just about having your own website as a sales channel, but being a successful online retailer means pushing your products onto third party retail services.

Benefits of multi-channel retailing

Multi-channel selling allows merchants to reach a wider audience with both their products and indeed their brand. Increasing the number of sales channels in turn increases the number of potential sales.

As you can imagine, this increase in avenues comes with an increase in administration. Multi-channel retailing software is designed to streamline the process as much as possible. Here are some of the advantages;

  • Control all channels from just one interface
  • Ability to keep inventory up to date across all channels
  • Upload products to multiple channels with ease
  • As well as integrate with couriers and other services

So, what is multi-channel retailing? Well, it’s increasing revenue!

How it works...

Simplify your multi-channel retailing operations by utilising StoreFeeder – the latest and simplest way of managing your orders online. With integration to all major sales channels, you’ll be collating all of your orders into one place without ever having to log in to anywhere other than StoreFeeder.

Channel Integration

Single interface

Allowing you to use one central interface to view orders from your website, eBay, Amazon, Play and many more all in one place. StoreFeeder will also automate many of the daily time consuming tasks involved with multi-channel retailing.

Inventory Management

Updating inventory has never been easier, as with StoreFeeder whenever you receive an order from one of your channels, or you run an inventory update in StoreFeeder, your inventory levels will be updated across all of your channels.

Listing Management

Product Upload

A great time-saver is the product upload feature – instead of having to enter each product into many different channels you can simply just enter it once into StoreFeeder and then upload it across to all of your channels in a single click.

Stock Control

By automating your stock control process you can ensure you have optimal stock holdings of all your product lines, meaning you'll have maximum stock availability without overstocking. You can also send purchase orders direct to your suppliers.

Order Management

Order Download

Orders from all channels are downloaded and can be managed in one single place. You can also take phone orders and input them directly into the system. Advanced reporting features will help you evaluate how each channel is performing.

Shipping Management

Order Fulfilment

Sending your parcels out is more efficient and cost effective than ever before, as by using our courier integration with MetaPack you can always get the best prices for your outgoing deliveries with the least effort needed.

Available Channels

Currently we have integrated to some of the major sales channels on the internet, including:

Ebay ChannelAmazon Channel Play ChannelPIXmania Channel Magento ChannelAspDotNetStorefront Channel Powa ChannelVolusion Channel Big Commerce ChannelFacebook Channel OsCommerce ChannelPrestaShop Channel WordPress Channel3D Cart Channel EasyWebstore ChannelOpenCart Channel Shopify ChannelUbercart Channel

We’re always looking to expand and reach out to new systems, we will be integrating with more and more channels in the near future.

Courier Integration

We have integrated to some of the major couriers, including:

MetapackRoyal Mail
ParcelforceDHL FedExDPD UKMailYodel City Link